Staying connected is now an obligatory part of showing you care. According to a study from Kaspersky Lab, connectivity is now a vital part of our duty to family, friends and loved ones. The research shows that when people can’t use their devices, their most common worries are that family and friends will be concerned about them (51%) and that they will not be able to help a family member if something happens (45%).
Staying connected is now an obligatory part of showing you care. According to a study from Kaspersky Lab, connectivity is now a vital part of our duty to family, friends and loved ones. The research shows that when people can’t use their devices, their most common worries are that family and friends will be concernedabout them(51%) and that they will not be able to help a family member if something happens (45%).
Imagine this: you are meeting your partner for an important anniversary one evening. But suddenly you realise you’re late. You need to let your partner know – you don’t want them to feel unloved or abandoned – but just when you’re about to contact them, your phone runs out of battery. You’re left unconnected, and you know your important anniversary isn’t going to go well…
Concerns about not being connected, and what this means for our love-lives, are often justified. The impact of not having a working connection can range from simply missing a date (21%), to longer term problems, with one-in-six (15%) admitting to having issues with their loved ones as a result of their device running out of battery, being misplaced or getting stolen.
And it’s not just relationships that are damaged – many of us mess up without our connected devices to guide us through daily life. Out of the survey respondents that have had a connectivity issue, a fifth (21%) have missed out on an education/business opportunity, 16% have got lost, and one-in-ten (13%) have missed out on a social opportunity like a party, as a result of their device not keeping them online.
Despite their dependency on staying connected, 18% of people do nothing to keep their devices working and online, only 34% control their battery levels and just one-in-five (22%) regularly check their device’s health.
“Connectivity plays a big part in our modern lives. These results show that people are reliant on their devices; without them they miss out on opportunities, get lost, and worry about friends, family and loved ones – and their relationships can also suffer as a result. And as long as peoples’ attitudes to device safety is lax, the risk of these ties being damaged increases. There is an expectation in relationships – for other halves to respond to messages, for friendships to be tended to, and for children to be supervised. It is vital that more measures are taken in order to protect our devices better,to maintain that vital connectivity,” says David Emm, Principal Security Researcher at Kaspersky Lab.
Kaspersky Security Cloud helps people to avoid messing up. Its adaptive security means that users can keep their devices online, to avoid getting into trouble with loved ones. The solution is able to adapt to people’s connectivity needs and contains several features to help Mac, Windows, iOS and Android users live their digital lives without the risk of losing their connectivity when it’s needed most. For example:
- When your childrenare out and about, and you need toknow if they can contact you– the new Battery Tracker feature in Kaspersky Safe Kids means parents know whether children can connect or not. It notifies parents when the battery level gets low on their children’s mobile devices.
- When you suddenly can’t make it to a date or appointment,and you don’t want to leave them hanging –Device Power Consumptiontells youhow much battery you have left on your Android device, and howmuch time you havebefore it runs out, so that you can let people know what’s going on before it’s too late.
- Whenyou’ve lost your device,butif you don’t respond, it could be the end of your relationship or career–the Anti-Theft feature will help you locate and get your Android device back, so that you can send that crucial message. It allows users toturnontheir lost device’salarm, lock and locate the device, and even take a mugshot of the person using it.
