Kaspersky has once again been recognised as a Champion in the Canalys EMEA Channel Leadership Matrix, receiving a 93.5% satisfaction rating. This saw it rank highest among all cybersecurity vendors included in the matrix and secure the number one position for the third year in a row.
Canalys is a globally renowned analyst firm, whose benchmark reports provide independent, third-party insights for the channel, giving them the confidence to make informed decisions when selecting vendors to work with. In the 2021 vendor benchmark, Kaspersky received the highest levels of satisfaction from partners in key areas of channel dedication (96.2%), account management (95.7%) and ease of business (95.2%).
In its analysis, Canalys praised Kaspersky for its “impressive benchmark scores” which “reflect its loyal partner base.” This is testament to the support Kaspersky has given to its partners in the past 12 months, in response to their changing needs and customer demands. Updates to the United Partner program have included introducing rebates, simplifying deal registration and rebate processes, and the launch of a dedicated enterprise program.
In addition to the recognition in EMEA, Kaspersky also maintained the top spot for customer satisfaction in the APAC region for the second year running.
“This recognition is testament to our commitment to the channel and to building a strong program around key pillars of profitability, ease of doing business and best-in-class support. It reinforces our belief that customers can always rely on our strong channel partner network for their evolving requirements. We will continue to innovate our services and support for the channel to help them effectively deliver our industry-leading cybersecurity technology and services to customers across the globe,” said Chris Connell, VP, Global Network at Kaspersky.
View the Canalys EMEA Channel Leadership Matrix in full at this link. More information about how to become a Kaspersky partner and the Kaspersky United Partner Program is available here.
