DS Virgin Racing’s Formula E Team announced today that they have become the latest name in Kaspersky Lab’s ever-expanding sponsorship portfolio, and will work with the global cybersecurity provider to protect against known and unknown cyberthreats.
DS Virgin Racing’s Formula E Team announced today that they have become the latest name in Kaspersky Lab’s ever-expanding sponsorship portfolio, and will work with the global cybersecurity provider to protect against known and unknown cyberthreats. The innovative multi-year partnership will add next-generation on and off-track cybersecurity and pave the way for further cross-industry innovations.
The partnership marries two similar outlooks, combining Kaspersky’s constant search for cybersecurity improvement with DS Virgin Racing Formula E Team’s mission to ‘power innovation’ – both parties continuously striving to positively impact on peoples’ lives and drive change.
Eugene Kaspersky, chairman and CEO of Kaspersky Lab, said:“We’ve been looking at Formula E for some time now and feel it’s the logical next step for us in continuing to work with motorsport audiences. The DS Virgin Racing Formula E Team is the obvious choice for us. Both grounded in technological innovation, we also share similar vision and passion in bringing that innovation both to our customers and the world.”
The announcement was made by Alexander Moiseev, CSO of Kaspersky Lab, and Virgin founder Sir Richard Branson during DS Virgin Racing's pioneering Innovation Summit. Held at Brooklyn’s New Lab facility, the event saw more than 250 of the city’s most influential business leaders gather to discuss the role of business in tackling climate change.
“The progress we’ve made in automotive cybersecurity is in part due to our presence in motorsport; we use it as a testing ground for new concepts and ideas, which we then use in developing our solutions for the industry,”added Alexander Moiseev.
The partnership begins today – on the eve of the inaugural Formula E race in New York – and will see the team working with Kaspersky Lab to design and implement its world-class cyber security solutions to protect against known and unknown cyber threats.
Alex Tai, Team Principal of DS Virgin Racing, commented:“We’re delighted to be partnering with Kaspersky Lab to ensure we are the best protected team on the grid. Indeed, as a leading global cybersecurity company with a rich heritage in motorsport, they are uniquely placed to protect the team’s technology and keep us ahead of the competition.”
In addition to supporting one of the founding teams in the fast-growing global sport of Formula E, Kaspersky Lab sees the technical environment as the next frontier in continuing its research and development of new technologies to keep connected and autonomous vehicles secured against cyber threats. The partnership will also see prominent branding on the team’s DS Virgin Racing cars, garage area and driver overalls.
For more information visit www.ds-virginracing.com or www.kms.racing.
